FOLIO
“Something modern, maybe a logo, we'll know it when we see it.”
— Client brief, 2025
A complete brand system, built to last a decade.
Folio × Meridian Studio
Jordan Vance
Independent Design Director
Design is an argument.
Every decision needs a reason.
I work with brands that have something real to say and need a visual language to say it with. The work below isn't a gallery — it's a record of problems solved, constraints honored, and clients who left with something they couldn't have imagined at the brief.
Eleven years. 60+ brand systems. One studio, no subcontractors. You talk to me, you work with me.
Specimens under glass.
Click any card to read the case study. The work argues for itself.
Three weeks or three months.
Never three years.
Immersion
Two to five days reading everything: the brief, the competitors, the category, the cultural moment. I form opinions before I open Figma.
Diverge
Forty directions, seriously. Most are wrong, some are interesting, two or three are right. You see all of them. We narrow together.
Converge
One direction, fully resolved. Not three options with equal merit — a recommendation with a reason. Then we refine until it's unimprovable.
Let's make
something sharp.
Accepting new projects for Q3 2026. Typical engagement: 3–12 weeks. Typical client: someone who's already tried the cheaper option.